BASIC STATISTICAL MEASURES Essay Example | Topics and Well Written Essays - 1250 words

BASIC STATISTICAL MEASURES - Essay Example The descriptive statistics provided by the authors on their research findings forms a good basis for understanding the role played by these traits in influencing performance and efficiency of a virtual team. In the course of reading this article, I will apply myself to the issues brought about in the question paper. Consciousness variance affects virtual team performance performance in a negatively for extroversion incongruity values below 0.76/0.46=1.52. Since 77% of the sample that forms the majority falls is in this range, then it is evident that conscientiousness variance impacts negatively on performance of virtual teams (Turel & Zhang, 2010). This supports the second hypothesis which states that within-virtual-team conscientiousness variance will have a negative influence on performance of virtual team. Secondly, within-virtual-team extroversion variance does not have a positive effect on virtual team’s accomplishments since this measure did not receive any backing in the presence of a term of interaction. Thirdly, a variation in terms of extroversion helps reduce the negative impact of conscientiousness deviation on virtual teams’ performance to a great extent. Therefore, the interplay between within-virtual-team conscientiousness variations and within-virtual-team extrover sion variations will have a positive impact on virtual the performance of virtual teams. Lastly, variations on perceived problem solving methods within the team impacts negatively on performance of that particular team; hence members of a team who have similar levels of perceived of perceived requirements for problem solving make a positive contribution to group performance (Turel & Zhang, 2010). Therefore, team performance is negatively influenced by perceptions on requirements for solving problems within that particular team. In this study, nominal scale was used as seen in the selection of those interviewed, who

Retail Marketing (retail development) Essay Example | Topics and Well Written Essays - 3250 words

Retail Marketing (retail development) - Essay Example This is the process of matching the personal requirements of consumers and the product from the producers. Retailers break the bulk for the consumers. On the other hand, one stop shopping is a concept that allows a collection of products to consumers at one location. The ideology behind this kind of retail development is to ensure convenience for customers since their needs are usually varied. It's also beneficial to the business as it will be able to sell more. A retailer is an agency, a person, or an institution that is influential or very active in ensuring that merchandise or products are available to the final consumer (Kaufman 2006). Retailers often carry out critical tasks that ensure the products are attractive to the clients and that they fulfil the need that they are intended for. By this, the retailers are able to anticipate the needs of the clients, develop a variety of products, collect market information and obtain financial support (Thorne & Mackey 2007). There is a common assumption that retailing involves the selling of products in stores. This is partly true as the phenomenon also includes the selling of services like in a beauty parlour, car rental and restaurants. One very important function of retailing is providing a variety of products at one place for the clients. ... One-stop shopping has developed rapidly due to the changing societal needs to save time, find convenience and minimize movement (Kaufman 2006). The contemporary society now finds this trend conducive with the current lifestyle since shoppers are able to fulfil most of their need at once in one place. This therefore means that an appropriate assortment of products is a must and that the desirable mix of stores has to be collected together at one convenient spot (Samli 2003). One-stop shopping is associated directly with the number of hours people spend in stores shopping The use of a product's best characteristics within the promotions in the market is still very appropriate but it's evident that due to competition and the needs of clients, something more than just market campaign has to be done (Thorne & Mackey 2007). The service industry has been spearheading the changes and has become the primary criteria that clients use to determine where to shop. Better service will keep the clients coming back. The tendency has naturally developed and influenced the product stores to adopt offering a variety of goods and services under one umbrella (Kaufman 2006). This benefits the customers and sellers. The location of a business unit is critical. Producers usually consider different factors before they can decide on where to locate their premises for stores. Some of them include market availability, factors of production and security. Retailers base their location of demand, supply and store image factors. The number of operation units is usually very high in a one stop shopping centre. This is so that the centre can be able to meet the demand and cover a wide geographical area (Thorne & Mackey 2007) In a shopping centre, retailer

Effect of Discounting on Climate Change

Effect of Discounting on Climate Change Introduction Climate change can be termed as the single largest problem that we as a humanity are facing at present. Since the 1960’s- when for the first time the perils of greenhouse gas emissions on climate were reported- the gravity associated with demand for action on climate change has only been increasing.Though the impacts of climate change are already being felt in terms of increased frequency of disasters and changing weather patterns, a majority of the impacts are to affect future generations only. This raises many questions on whether to act on climate change now or later. The role ethics has to play in tackling such an issue is immense. Individual perceptions, their choices and what defines morality for them all come in to light while determining action on climate change. Since the formation of UNFCCC, under which international negotiations on climate change are being held, the weightage on acting against climate change has been catapulted to a global level. The framework has seen many international agreements on cutting down the global emissions of greenhouse gases and building resilience among communities to tackle climate change. But the costs involved in acting against climate change and arresting the global temperature change to such a level so that it doesn’t prove catastrophic to the future generation is huge. Nicholas Stern, an economist, had published a report- The Stern Review on the Economics of Climate Change- in 2006 for the British Government which had given an estimate of one percent of global GDP that is required to arrest the impacts of climate change. This estimate was revised in 2008 to two percent of the global GDP accounting for faster than expected climate change. To put things in perspective two percent of global GDP acco unts for close to US$1.5 trillion when the World Bank estimate of the total global gross domestic product of US$74.9 trillion is taken into consideration. Such values aren’t small and require enormous funding from countries world over to act against the impacts. Hence action on climate change, though ethical, has huge implications on the global economy. This economic implication of acting on climate change becomes more precarious when we take into consideration the fact that climate change is set to have its worst impacts on the generations to come. This leaves us with the question of whether to act now or leave it to the future generations to tackle the issue of climate change. Corporations and for that matter countries in itself would act only if they see some incentives in acting now, else one wouldn’t want to sacrifice their economic growth which transcribes into well being in the present. What drives international climate negotiations in formulating policies for climate change mitigation is something called as the social cost of carbon (SCC). SCC helps us in estimating the benefits (climate) of decision making. Social cost of carbon can be termed as the the economic damages associated with a small increase in carbon dioxide. This dollar figure also represents the value of damages avoided for a small emission reduction. Hence such an economic value is what drives nations to act on climate change. Higher the value of SCC, higher is the perceived threat from climate change, which in turn increases the urgency required to act on climate change. Higher values also indicate a negative impact of climate change on the future GDP projections of nation states, hence acting on climate change is incentivising nations by insuring their future GDP against the perils of climate change. But for arriving at a social cost of carbon we need to consider what is called an optimal ‘r ate of discount.’ Arriving at a rate of discount is based on what ethical stand one takes, hence this value might hugely vary from person to person. Aspects such as how much you value intergenerational equity, how much are you ready to sacrifice in the present, how do you expect technology to improve in the future and what do you expect to happen to economic growth in the future all come into play while arriving upon a discount rate. This paper would aim to look at the ethics of discounting taking into consideration the various values for discount rates proposed by economists and the implications that these values have on the policy measures we adopt. Existing literature in this area would be reviewed, shedding light on the various arguments/viewpoints centered around choosing different discount rates for climate change action. This process of reviewing literature in itself might be a limitation as the paper would rely on the arguments put forth by authors of respective papers for choosing a certain discount rate. This paper would initially discuss about the evolution of discounting and its relation to climate change and then move onto reviewing existing literature in this field and finally concluding the discussion by stating the author’s viewpoint. Literature Survey Discounting is a financial term that which means a debtor has obtained a right to delay the payment to a person who has lended the amount, a creditor, for a defined period of time by paying a certain fee. This discount is usually associated with something called a discount rate. In simple terms discount rate can be defined as the rate at which the amount owed must be raised to delay payment for one year. A discount rate is what what determines the discount rate and not vice versa. Discounting Factor is another term that is used in context to discounting. Discount factor is the percentage rate required to calculate the present value of future cash flow. What these values mean in terms of climate change and their implications on climate policy shall be discussed in the next few paragraphs. With the basics of discounting know lets move onto the role discounting has to play on climate change mitigation decisions. To figure this out let us look at some questions that economists seem to be in love with while determining the amount we should spend to fight climate change: How much will you be willing to spend to make your child richer by certain amount in the future? And what about the amount that you would be willing to spend to make your grandchild, or your great- great-great grandchild in the distant future richer by the same amount? The answers to these questions might shed light on the future of the planet. Most economic analyses of climate change have concluded that we should be spending only small amounts to combat climate change now, ramping up slowly over time. This conclusion is argued against by climate scientists who say that immediate action is the only way to arrest the serious ramifications of climate change. And the disagreement arises from the above mention ed questions, on how much do you value the future generations’ welfare in terms of a monetary value. The worst consequences of climate change, as mentioned earlier in the introduction, are likely to unfold only over decades or centuries. This means that the present generation is only set to see the beginning of what might be the worst consequences of climate change, with the future generations bearing the maximum brunt of it. Hence, the decision of how much to spend now to arrest climate change in the future weighs itself on assessing how much it is worth to us now to prevent that future damage. As driven by human tendency we would be prefer money now over money later, and hence economists typically figure that our willingness to pay for preventing a dollar worth of damage in a year, or in a decade is less than a dollar. This percentage less is called the â€Å"social discount rate.† What is of importance is figuring out what this discount rate should be. For a short period of time, the easier way is to consider the prevailing market rate of interest. This is similar to a loan that you have taken at a certain interest rate. After all, if you happen to get a bank loan at an interest rate of 7 percent, then getting a dollar in a year is essentially equivalent to getting a tad over 93 cents now. What this essentially implies is that, economically, it would make sense for you to spend 93 cents today if it helps you in avoiding a problem that would otherwise cost you one dollar a year from now. This can be put in other words: a dollar of the projected future impacts has gotten discounted to 93 cents today. But when this is played over many years the results are very peculiar. The following example is cited from an article published in Science News: â€Å"For example, at a 5 percent annual interest rate, a penny that belonged to Julius Caesar would have expanded to the bogglingly huge sum of 3 – 1041 dollars today — more than the entire world economic output over the last 2,000 years multiplied by the number of stars in the sky.† And what this essentially means is that discounting, at a 5 percent social discount rate, would shrink any imaginable catastrophe today to far less than a penny in Caesar’s time, and an economist would have therefore recommended that Caesar not spend even so tiny an amount to avoid it. The mind boggling amount this discounting would result in besides being absurd, would also silence the people wanting action on climate change because of the huge monetary implications. It is very difficult to overlook the effect any constant discount rate (like the 5 percent rate used in the above example) on the future growth potentials which is going to be exponential and explosive. So even considering a moderate social discount rate of say, 2 to 3 percent, economists will have a very hard time trying to justify the amount spent on combating climate change in the present. Instead, economists would suggest to invest this amount in savings and our future generations will be rich enough to live well inspite of all the damages from climate change. But an exception to this is Nicholas Stern. In 2006, he wrote the The Economics of Climate Change: The Stern Review which concluded by suggesting that we should invest one percent of world GDP immediately to combat climate change. Otherwise, he said, the chaos resulting from climate change could cost twenty percent of world GDP per year. But this was arrived at by setting the social discount rate to near zero. The discount rate he had taken into consideration while arriving at the conclusion was severely criticized by many economists. Underlying assumption is that people would prefer a dollar today than a dollar in the next year are a hundred years from now. Economists are still at loggerheads over this, on whether to: Either accept an assumption that is argued as economically unjustified (a close to zero social discount rate), or conclude that we should accept climate change without a fight. A third alternative which is more likely to remain unentertained is that the economic valuations fail to shed light on the issue at hand. Let us now look into the argument put forward by Stern in his â€Å"Economics of Climate Change† report for taking a near zero discount rate. This paper has already referred to the Stern Review in its earlier sections. The Stern Review on the Economics of Climate Change is probably the most comprehensive survey of the economics of climate change published until thus. The lead author of the review, Sir Nicholas Stern, from besides being a distinguished economist, he has also made important contributions to areas of public and welfare economic theory that are particularly relevant to climate change economics. His conclusion that we should act now by investing on acting against climate change as it would have more serious implications on the future generations in strongly contended by leading economists. Stern, in his review had said that we should invest one percent, which was revised to two percent in 2008, of the global gross domestic product for acting climate in order to curtail the ravaging impacts of climate change in the future which, otherwise, might lead to huge losses to the tune of 20 percent of global GDP every year in the future. After the first chapter’s brief summary of the scientific evidence for climate change, the next few chapters have devoted considerable attention to the ethical issues revolving around the choice of discount rate. â€Å"This represents the economist’s trade-off between the welfare of different generations and is hence the key to the way that different distributions of consumption over time can be ranked in terms of social welfare.† The Review states that â€Å"The ethical framework of standard welfare economics looks first only at the consequences of actions (an approach often described as ‘consequentialism’) and then assess consequences in terms of impacts on ‘utility’ (an approach often described as ‘welfarism’). The standard welfare economic approach has no room, for example, for ethical dimensions concerning the processes by which outcomes are reached. Some different notions of ethics, including those based on concepts of rights, justice and freedoms, do consider process† (p. 29). The Review also takes a consequentialist approach, which is in line with standard welfare economics, and makes judgements that are both explicit and implicit concerning the distribution of welfare and of consumption across generations. Discounting and the Stern Review It is now well now that in h (i.e. the avoidance of the damage that climate change might otherwise do under what is known as a ‘business as usual scenario’).

Confucius in the Analects Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Confucius’s counsel and guidance recorded in The Analects instilled wisdom when they were first recorded and continue to provide a thought provoking analysis of life and the checkpoints that guide it. The Master’s commentary on restraint, diligence, decency, and citizenship are well intended and relevant. Politics and the role of government also come under scrutiny as Confucius offers his insights in bettering the organization of power. His proverb-like admonitions use clear examples of everyday life allowing them to be understood and easily digested. Confucius’s own eagerness and willingness to share goodness he experienced makes it easier to apply and practice in one’s own life.   Ã‚  Ã‚  Ã‚  Ã‚  In the author’s book dealing with virtue he makes an astute observation regarding the need for restraint in speech equally joined with a lack of restraint in action. Confucius relates his good judgment in the following statement: â€Å"The men of old were reserved in speech out of shame lest they should come short in deed.† (Confucius p. 20) Confucius’s declaration seems to stem from possible past experiences with too much talk and too little action. His declarations lead one to believe that the more traditional and conservative ways tend to pilot one to the ideal standard of life. He reemphasized his point when he said, â€Å"The wise man desires to be slow to speak but quick to act.† (Confucius, p. 20)   Ã‚  Ã‚  Ã‚  Ã‚  Along with rest...

First World War Poems Essay

In this essay I am comparing and discussing three poems from the Great War, each by a different author. These poems are ‘In Memoriam’ by F. A. Mackintosh, ‘Death Bed’ by Siegfried Sassoon and ‘Dulce et Decorum est’ by Wilfred Owen. First I shall discuss ‘In Memoriam’ by F. A. Mackintosh. The title starts by telling you that the memory of someone who has died is probably involved as the word memoriam is usually used in epitaphs. This can be linked to a memorial which is a monument in memoriam of a lot of people which shows that this not about one person. The first stanza starts by saying ‘So you were David’s father,’, and from this you know this is someone who is talking to the father of someone he knew. Also the use of the word ‘were’ in the past tense means that David is no longer his son and, at a guess, I’d say David was dead. The next line says ‘And he was your only son,’ notice the use of the past tense again in the form of the word of, as this says that he no longer has a son. Also it says his ‘only son’, which implies a tighter bond between the father and son than there would be in a family with two or sons in it and/or daughters, which means that the grief may be amplified. The next three lines say: ‘And the new-cut peats are rotting, And the work is left undone, Because of an old man weeping,’ These lines show that the grief did affect him deeply as he is not earning a living or even keeping warm by keeping the fire going. He is to busy weeping to do anything apart from grieve. This is shown to be the fact by the next three lines: ‘Just an old man in pain, For David, his son David, That will not come again.’ This proves that his son ‘David’ is dead and the father will never see him again. In this stanza it seems the theme has already been set, the feeling of death, grief and sadness are that theme. The next stanza talks about the letters that David wrote to his father and how there was never a mention of the war, just about what his father should be doing on the farm. The stanza last two lines are: ‘And the Boches have got his body, And I was his officer.’ Boche is a degrading slang word used by the British to mean Germen people during the war. This sort of thing happens whenever a society feels the need to belittle its enemies. This stanza virtually says David is dead, but it also tells us the person writing the poem is David’s officer. This means that the officer would feel more upset at David’s death than would someone who knew him as a casual friend as he is with his men twenty-four hours a day seven days a week. The next stanza says: ‘You were only David’s father, But I had fifty sons When we went up in the evening Under the arch of the guns, And we came back at twilight- O God! I heard them call To me for help and pity That I could not help at all.’ In this stanza the officer is comparing himself to David’s father, saying that the former was not only David’s father, but also a father to all fifty of his men. He says how he had to go over no mans land under the arch of the guns. And on their way back he had heard their screams and although he was like a father to them all he had to turn away from their screams as he could not help them. Then for the next two stanzas’ he is not talking to the fathers of his dead men but to the dead men themselves in the last two stanzas’. In the next stanza he starts by saying how he’ll never forget his men, perhaps a link to he title, which trusted him. He also says they were: ‘More my sons than you father’s, For they could only see The little helpless babies And the young men in their pride They could not see you dying, And hold you while you died’ In this section he is not comparing himself the fathers of his men but that he is the father of his men. He says he is because he has seen them in their entirety, not when they were children but when they were weak and dying. The last stanza says: ‘Happy and young and gallant, They saw their first-born go, But not the strong limbs broken And the beautiful men brought low, The piteous writhing bodies, They screamed ‘Don’t leave me, sir’, For they were only your fathers But I was your officer.’ In this last stanza he is again referring to the fact that is men’s fathers only see their sons in their prime and that he, their officer, saw them and held them in their last weak moments. He also no longer compares himself to their fathers but says ‘For they were only you fathers, But I was you officer’, therefore he implies it takes more to be their officer than to be their father. Now I shall discuss ‘Dulce et Decorum est’ by Wilfred Owen. The title is the beginning of a Latin phrase which is ‘Dulce et decorum est pro patria mori’ which means ‘It is a sweet and fitting thing to die for ones country’. This is sort of misleading as this gives the feeling, provided one knows what the complete phrase is and means, of someone who thought that the war was a glorious one. This is not actually so as he turns that phrase around by saying it is a lie and says: ‘My friend, you would not tell with such high zest To children ardent for some desperate glory, The old Lie : Dulce et decorum est Pro patria mori.’ The first stanza describes the soldiers’ actions and their condition. To do this he uses similes and metaphors. For example, ‘Drunk with fatigue’ and ‘Bent double, like beggars under sacks’. The first is a metaphor and the second is a slimily. The stanza is basically a description and when the stanza is read it goes along in a slow steady rhythm so that when you read the last two lines of the stanza: ‘Drunk with fatigue; deaf even to the hoots Of gas-shells dropping softly behind.’ you don’t realize that something serious has just happened. Then the first part of the first line of the 2nd stanza goes to speech and the urgency picks up, (probably because the rhythm of the poem speeds up), and then you realize the importance of the previous two lines. He then describes an ‘ecstasy of fumbling’ as the soldiers fitted their gas helmets just in time. And then he starts the main point of the poem, the man who ‘plunges at me, guttering, choking, drowning.’ From this point, the man who was killed by the gas attack, Owen moves to his ‘moral’ of the story, the old lie, and displays his anti-war feelings to the full. Now I will move on to ‘The Death Bed’ by Siegfried Sassoon. In the first stanza you see , already, the evidence of the fact that Sassoon uses metaphors and similes a lot in this poem. There are five metaphors and two similes alone in the first stanza and those are entwined as it is. This makes for interesting pictures upon the canvas that is your imagination when you read this poem. In this fist stanza you know someone is dying from the lines: ‘Silence and safety; and his mortal shore Lipped by the inward, moonless waves of death.’ Also you can see from these lines, the beginning of Sassoon’s theme of water. When the next stanza begins you get the feeling of a time lapse as someone is suddenly holding water to his mouth. The stanza then says he can feel his wound throbbing and then the water theme takes over, ‘Water-calm, sliding green above the weir. Water- a sky-lit alley for his boat.’ and then he sleeps. In the next stanza more time has past and wind is in the ward, blowing at the curtain. Then he says that he can only see blots of colour in his ‘drowning eyes’. More time passes and he hears rain and music. The last line of this says ‘Gently and slowly washing life away’ which can be linked with the last line of the 1st stanza. Then it says that his pain leapt like a beast and when he woke he shuddered because the evil thing had passed. In the penultimate stanza it suddenly changes to speech and the person speaking tells everyone to ‘light many candles’ and ‘you may save him yet’. In the last line of this stanza his anti war feeling are shown quite plainly: ‘how should he die when cruel old campaigners win safe through’. In the last stanza the personification of death in the form of a direct sentence that you could not argue with is shown. ‘But Death replied ‘I choose him’. So he went’ On the last line Sassoon reminds us the war was still going on by saying ‘Then, far away, the thudding of the guns.’ Now I come to the comparison of the three poems. One of the most obvious comparisons is the fact that in both F. A. mackintosh and Owen’s poems they both use realistic views whereas Sassoon uses more abstract thoughts and he also uses far far more metaphors in his, and he even uses the personification of death. Even though both Owen and F. A. Mackintosh use realistic style Owen uses more graphic details whereas F. A. Mackintosh uses the thoughts of a man for his soldiers. One difference between all the three poems is the prominent emotion in each. Owen’s is full of hate for the war, F. A. Mackintosh’s is full of grief for the loss of his men and in Sassoon’s there is no way I can really pin a main feeling on it except the feeling of waste that the war produced which is apparent in each. Although I say this about Sassoon’s poem the feeling of hate is made available for seeing in the lines ‘He’s young; he hated War; how should he die when cruel old campaigners win safe through? ‘, and in this you also see the grief and loss for this man as he was young. They also all have main themes. In Owen’s there is the theme of death and pain as there is in Sassoon’s although both are different in that Owens is more graphic in this respect. As for F. A. Mackintosh the theme is one of comparison between the officer and the fathers of his men, so much so in fact that the poem is almost a simile in itself. In conclusion I would say that each of the poems contains the feeling of terrible loss of life in the war and that fundamental feeling links all of the three poems. This means that for all the differences in style all the writers are trying to get the same message across. All three poets I would say were anti-war, although in F. A. Mackintosh’s poem he does not directly show as the other two authors do.

Internal Rate of Return and Slab Casting Essay

1. What have been the sources of Nucor’s competitive advantage so far (namely, up until 1986)? Do you think â€Å"business as usual† is likely to continue generating the same profits for Nucor? Why? 2. What are the technological risks associated with thin-slab casting? (What could go wrong and how bad would it be? You may find the spreadsheet posted with these preparation questions helpful here.) 3. What are the market risks associated with thin-slab casting? (What could go wrong and how bad would it be? You may also find the spreadsheet useful here.) 4. What are the financial risks associated with thin-slab casting? (What could go wrong and how bad would it be? Use the financial information in the case for guidance.) 5. If thin-slab casting works, do you think it is likely to generate a sustainable competitive advantage for Nucor? 6. Should Nucor commit to thin-slab casting? Case Analysis Question Make a recom m endation r egarding w hether Nucor should go forward with the t hin – slab casting project. In developing your recommendation, you should a ddress s everal questions . 1 . First, what have been the foundations of Nucor’s com petitive advantage o ver the past decade? Which of those (if any) are likely to help them succeed in the thin – slab casting venture? 2 . Second, do you think that thin – slab casting will be a source of s ustainable com petitive advantage? In answering this, you must consider two things. a . One, do you think thin – slab casting will be a profitable investment? There is a spreadsheet available for download along w ith this project that will help you m ake an assessm ent. This s preadsheet calculates the internal rate of return (IRR) of the new p roject using cash flow projections. The projections are based on a ssum ptions detailed in the notes below the m ain spr eadsheet. Once you download the spreadsheet, you can exp erim ent with d ifferent values that correspond to different assum ptions regarding Nucor’s strategic concerns. Som e of these m ay have a l arge effect on the value of the project; others may not. Some of the issues raised in the case whose effect you m ay want t o c onsider include scrap prices, tim e to r each f ull capacity, and r esponses by com petitors in the new m arkets Nucor would be e ntering. b . T wo, do you think that the profits obtained by thin – slab casting w ould be sustainable? Why or why not? 3 . T hird, what are t he options that would be opened or close d if Nucor p roceeded with thin – slab casting? Your recom m endation should be based on both your calculations of cash flow projections and also on a m ore qualitative analysis about c om petitive advantage a nd p rofitabi lity, and t he extent to which they w ill be s ustainable (m eaning they cannot be easily im itated by other c om panies, etc.) .

Reach More Customers by Sending an Email Newsletter

Reach More Customers Email newsletters are one of the best ways to keep your readers, clients, and supporters updated on what’s going on with your work. While email has been around for awhile, it’s effectiveness has not waned. In fact, email marketing can drive more purchases than other forms of marketing, including social media. You may already be sending other types of emails, but if you aren’t using a newsletter to communicate with your customers, you could be missing a good opportunity. It’s a great way to help build and maintain relationships with your readers and customers, which can ultimately lead to more sales. Read on to find ideas for creating a good newsletter and content ideas too. Creating a newsletter A newsletter can be anything you make it and can contain updates on books, publishing news, tips, or events you’re attending. Really, any content or information that your customers would love to know about and can help your sales is fair game. But you’ll need to keep your newsletter content fresh to keep your readers engaged, and you’ll have to send it regularly. Here are four tips to keep your newsletter generating interest: Manage expectations When people sign up to get your email newsletter tell them what type of content they can expect and how often you plan to mail. You’ll want to send at least once per month, but more often will keep your work in your reader’s minds. Don’t let the frequency scare you off, you can decide how much information should be in each one. that can hold their attention. People tend to skim emails until they find something they really want to read, so make your content easy-to-read and digest. be sure they know what they’re supposed to do when they finish reading it. Want someone to make a purchase? Go to your Facebook page? Fill in a survey? No matter what the purpose of your email, using a call-to-action can help your readers complete the action you’re looking for. Use phrases like â€Å"Read an Excerpt,† â€Å"Find Out More Now,†Ã‚   or simply â€Å"Buy Now.. Don’t forget images While a writer may not agree that a picture is worth a thousand words, they do serve important purposes in emails, so be sure to include them. An image can help sell a product, they lead your readers further into the email, and they make it easier to read Content ideas Coming up with new content for each email you send may seem daunting, but you can use a surprising amount of things you’ve already created as content. The infographic 25 Content Ideas for Your Email Newsletter has lots of great suggestions such as: Product updates Be sure your customers know about exciting new changes to your product or service. Let them know exactly what the changes are and most importantly, how these changes will (or won’t) affect them. Happy Birthday/ Anniversary Is your business celebrating a company anniversary or other milestone? Virtually invite your customers to share in the fun. FAQS Rather than waiting for customers to email you with questions, anticipate their needs and send out a list of FAQs with thoughtful answers. FAQS may seem like something outside of what a writer might need, but if you make it fun and answer common questions you get, your customers will love it. Thank you, Thank you When it comes to your customers, donors, event attendees, etc. it’s always appropriate to send an email to say, â€Å"Thank you.† Wrap up want to read. And remember, you don’t have to create everything you share in your newsletter yourself. If there’s an infographic, image, event, or blog post that someone else has created, give them credit of course, but share that with your readers. They’ll enjoy a different perspective and it can save you a lot of time. Plus you’ll look like a genius for sharing great information they may not be able to find on their own. will look forward to them, open them when they arrive and become loyal customers. Source: 25 Content Ideas for Your Email Newsletter

Diplocaulus Essays

Diplocaulus Essays Diplocaulus Paper Diplocaulus Paper The Duplicitous is a very strange and mysterious animal from long ago. Scientists dont know much about the creature. They know that the Duplicitous is a 4 foot long amphibian that lived in the early Permian period 250 million years ago. The Duplicitous lived in the USA and northern Africa. The Duplicitous lived near present day Texas, Oklahoma, and Morocco. At the time these areas were very wet and swampy. This is a perfect habitat because this gives the Audiovisuals the ability to be sneaky and to hide. The Duplicitous needs stealth to catch its prey. The Duplicitous ate small animals like rodents and small reptiles. The Dimension was the main threat to the Duplicitous. The Dimension can eat the Duplicitous because of its razor sharp teeth. Its teeth can crush and eat the Duplicitous boomerang shaped head. The Duplicitous is like a present day alligator, but it has a boomerang shaped skull. The Duplicitous may not be the biggest animal out there, but it is very strong and it animal is fast. The boomerang shaped skull acts as a hydrofoil which helps it get away from its predators. The Duplicitous hides in the mud and waits for prey to come and get a drink. Snap! If the Duplicitous was alive today people would never want to go swimming again. The Duplicitous is an interesting animal because of all of its unique and amazing features. It was an excellent hunter. The Duplicitous was great at adapting and surviving in the extremely harsh environments.

AIDS Social Workers

Looks at the dangers, relationships with clients, treatment, socioeconomics, diagnosis, at-risk behavior, prevention, and public perceptions. This paper is an examination of the problems that the rising epidemic of HIV infection and AIDS poses to social workers, both as a direct issue in providing service to infected clients and as an indirect part of the overall job of social work. The prevalence of this devastating illness has had a profound effect on society as a whole. The consequences for social workers, however, are even greater, since the field services many of the patients most profoundly affected, either those who are suffering from advanced stages of the disease or those who are closely involved with the ailing. In order to provide the most effective service possible, social workers need to understand the stages of HIV and AIDS, the most current medical understanding of the ways in which HIV can be transmitted, some of the current treatments, and funding and other resources that are available to diagnosed.

Global Warming Essay Example | Topics and Well Written Essays - 1250 words - 4

Global Warming - Essay Example Policy adoption and implementation can help contain manmade global warming. Climate change is caused by the forces of nature. Man has little or no influence on natural climate change, and they occur from time to time as the world readjusts to the forces. Leading causes of natural climate change include volcanicity and change in the energy of the sun reaching the earth. When volcanicity occurs, magma, ash, and other toxic gases are thrown into the atmosphere. The temperature rises to extreme levels due to the sweltering magma being ejected. The volcanic activities produce highly lethal gases such as Sulphur and methane. These gases become trapped in the air thus increase the temperature of the earth. The ash clouds the air and catches lots of heat. The volcanic ash and gases reflect back the sun’s rays trapping much temperature that causes global warming (Victor, 2011). Another cause of natural climate change is the change in the intensity of the sun reaching the earth. During the ice age, the sun was very instrumental in converting the mass of solid water into liquid water. The sun’s rays were weak, and water froze to ice. When the sunshine level increased, the earth became hotter, and more water liquefied, the liquid water collects to form lakes and oceans thus the land that had been buried resurfaced. Man’s activities that contribute to change in the climate include the release of greenhouse gases and clearing of vegetation such as trees. Plants play an enormous role in maintaining the worlds temperature. Plants use the carbon dioxide in the air and convert it into stored energy. When plant absorbs carbon dioxide, they release oxygen. The oxygen the combines with hydrogen to form water that precipitates as rain. Cutting down plants destabilizes the balance by increasing the level of carbon dioxide. The excess carbon dioxide becomes trapped in the air. Trapped carbon dioxide creates an insulation for

The hidden power of smiling Assignment Example | Topics and Well Written Essays - 500 words

The hidden power of smiling - Assignment Example He indicated smile does not start when people are in the physical life but through the analysis of radio scan information, he found that babies in the womb smile and this continues after birth where, normally, children smile up to four hundred times each day. Gutman noted that a research carried out among sportsmen who smile differently indicated that they have different life span where those who rarely smile are likely to live an average of 70 years while those who smile a little live up to an average of 72 years and those who smile much have an average lifespan of 80 years. He mentioned that only a few adults rarely smile less than fourteen times a day and that they are usually very gloomy and perceived unwelcoming by the other people, but those who do it more than that, have a brighter life. In his analysis, Gutman indicated that a smile is evolutionary contagious and makes a person to feel good and therefore, if a person stays next to others who are smiling, they are likely to sm ile as well. In his argument, Gutman says that smiling stimulates the mind very much, more than the simulation that can be caused by 2000 bags of chocolate, which people like much or 16000 dollars in cash.

Wk2Journal Assignment Example | Topics and Well Written Essays - 500 words

Wk2Journal - Assignment Example The vision of UNICEF is to develop a better world, where every individual can live a better life, while using the technology, skills, information and processes that are required to generate their individual solutions. The mission statement of UNICEF mainly talks about securing the rights of the children so that their basic needs are met and the children can develop their full potential under the best possible opportunities (UNICEF -1, 2013). Though the activities of UNICEF are quite broad in nature, however it is mostly focused on child survival, education, gender equality, policy development and partnerships. The funding of UNICEF is dependent on financial support from the governments as well various private donations. UNICEF is recognized as a not for profit organization and hence is exempt from tax under section 501(c)(3) of the Internal Revenue Code (UNICEF -2, 2013). The challenges for UNICEF comprises of its ability to spread education and equality, fighting HIV and Aids and pr otecting children from violence. Through usage of strong data backed reports, the organization is trying to develop better policies, which will help in tackling the challenges. The organization faced a major crisis in 2012, when 1.1 million African children below the age of 5, faced the danger of acute malnutrition. The organization used social media for advocacy and fund raising activities and thereby successfully provided the needed treatment to over 920,000 children (UNICEF, 2012, p. 8). Apple is a US based multinational company, which is headquartered in California. Talking about a brief history of the organization, it can be said that the organization was founded in the year 1975 under the name of Apple Computers by the legendary Steve Jobs. The vision of apple is to be the global leader in innovation. The new mission statement talks about the company’s focus to simplify and gain perfection in its

What has happened in a CHOSEN EUROPEAN ECONOMY over the last two years Assignment

What has happened in a CHOSEN EUROPEAN ECONOMY over the last two years - Assignment Example Firstly, by taming expectations, actual inflation can be controlled; and secondly, this will also lead to stability in employment and output. Similarly, purpose of the fiscal policy (whereby the government alters public expenditure and taxation policies) is to boost aggregate demand of the country, which in turn is expected to improve growth rate of the economy (Lawton, 2013). In the wake of the global financial crisis, Germany, like most other developed countries, is following the policy of fiscal tightening. Germany is a member of the programs undertaken by Euro Plus Act and main commitment of this program was to reduce debt of the government. High debts of the government are not supportive for the long run as this increases the risk of default. Polices of the government are being heavily guided by withdrawal of stimulus and measures of consolidation coupled with reduction of social security benefits. Fiscal consolidation measures followed by German government have been effective in bringing down both the structural and actual deficit of the country. The deficit of the government was brought down below the reference figure of 3%. The general finances of government had also shown a surplus in 2012 for the first time, after the crisis. This makes it clear that the country has been successful in achieving the medium-term budgetary goal and structural deficit is within 0.5% of GDP. Bringing down structural deficit is also important for controlling long-term stability of a country; and in case of Germany, it has been observed that in 2012, the structural net borrowing was only 0.31% of GDP, which was well within control of the government. Even in 2013, structural deficit was below the stipulated value of 0.35% (Deutsche Bank, 20 13). On expenditure side of the fiscal policy, main focus of the government in the last two years has been to increase investment in research and developmental programs and education. The rationale behind doing

A research on how importance of good HRM for asia's leading cost Essay

A research on how importance of good HRM for asia's leading cost airline in Malaysia - Essay Example ....................... 2.1 Introduction.................................................................................................... 2.2 Cultural diversity............................................................................................. 2.3 Performance management and evaluation..................................................... 2.4 Participative leadership................................................................................... 2.5 Line management training............................................................................... 2.6 Conclusion....................................................................................................... The importance of good HRM for Asia’s leading low cost airline 1.1 Introduction Air Asia, headquartered in Kuala Lumpur, Malaysia, is considered a pioneer of low cost airline travel and is considered the world’s best low cost airway provider. The company operates in an oligopolistic market str ucture, one where there is only a small handful of air travel carriers. In this type of market, competitive rivalry dictates the majority of strategic business decision-making in which the organisation must be adaptable and flexible to changing market conditions and competitive behaviours. In 2011, Air Asia sustained revenues of US $1.62 billion (Air Asia 2012). The company operates as Air Asia and also under different subsidiary brands, including Air Asia X, Air Asia India, Air Asia Japan, Philippines Air Asia, Thai Air Asia, and Indonesia Air Asia. This makes the company a legitimately multi-national organisation, one which must work with distinct regional social cultures in a very diverse employment model. Cultural differences make training and development critical in order for Air Asia to maintain its positive brand reputation and ensure that the organisational structure operates much like a cohesive, family-oriented unit. The company’s mission is â€Å"to be the best co mpany to work for whereby employees are treated as part of a big family† (Air Asia 2013, p.2). In order to accomplish this mission, having good human resources practices, especially in areas of training and development, is absolutely essential. Gaining competitive advantage involves ensuring expatriates adjust to new cultures within subsidiaries, promoting career succession and emphasizing team ideology in all inter-dependent business units. 1.2 Research title, questions and objectives Research Title The importance of good HRM for Asia’s leading low cost airline Research Question How can the training and development programs impact on the performance of AirAsia Airlines known as a budget airline? Research Objectives 1. Provide an analysis of training and development programs. 2. Evaluate the effectiveness of training programs for employees 3. Discover how Air Asia utilises performance management in a budget carrier business model. 1.3 Research rationale Training program s are very important for companies today as it helps to bring the company a positive brand reputation by ensuring that employees understand all operational and service delivery roles. Training and development brings more benefits to the company in terms of talent management and also provides advantages against competition through building of competencies and service skills. To understand an oligopoly, one must understand how a business utilises its employees as valuable resources to achieve mission and vision, whilst also satisfying important revenue-building customer

Wk2Journal Assignment Example | Topics and Well Written Essays - 500 words

Wk2Journal - Assignment Example The vision of UNICEF is to develop a better world, where every individual can live a better life, while using the technology, skills, information and processes that are required to generate their individual solutions. The mission statement of UNICEF mainly talks about securing the rights of the children so that their basic needs are met and the children can develop their full potential under the best possible opportunities (UNICEF -1, 2013). Though the activities of UNICEF are quite broad in nature, however it is mostly focused on child survival, education, gender equality, policy development and partnerships. The funding of UNICEF is dependent on financial support from the governments as well various private donations. UNICEF is recognized as a not for profit organization and hence is exempt from tax under section 501(c)(3) of the Internal Revenue Code (UNICEF -2, 2013). The challenges for UNICEF comprises of its ability to spread education and equality, fighting HIV and Aids and pr otecting children from violence. Through usage of strong data backed reports, the organization is trying to develop better policies, which will help in tackling the challenges. The organization faced a major crisis in 2012, when 1.1 million African children below the age of 5, faced the danger of acute malnutrition. The organization used social media for advocacy and fund raising activities and thereby successfully provided the needed treatment to over 920,000 children (UNICEF, 2012, p. 8). Apple is a US based multinational company, which is headquartered in California. Talking about a brief history of the organization, it can be said that the organization was founded in the year 1975 under the name of Apple Computers by the legendary Steve Jobs. The vision of apple is to be the global leader in innovation. The new mission statement talks about the company’s focus to simplify and gain perfection in its

A research on how importance of good HRM for asia's leading cost Essay

A research on how importance of good HRM for asia's leading cost airline in Malaysia - Essay Example ....................... 2.1 Introduction.................................................................................................... 2.2 Cultural diversity............................................................................................. 2.3 Performance management and evaluation..................................................... 2.4 Participative leadership................................................................................... 2.5 Line management training............................................................................... 2.6 Conclusion....................................................................................................... The importance of good HRM for Asia’s leading low cost airline 1.1 Introduction Air Asia, headquartered in Kuala Lumpur, Malaysia, is considered a pioneer of low cost airline travel and is considered the world’s best low cost airway provider. The company operates in an oligopolistic market str ucture, one where there is only a small handful of air travel carriers. In this type of market, competitive rivalry dictates the majority of strategic business decision-making in which the organisation must be adaptable and flexible to changing market conditions and competitive behaviours. In 2011, Air Asia sustained revenues of US $1.62 billion (Air Asia 2012). The company operates as Air Asia and also under different subsidiary brands, including Air Asia X, Air Asia India, Air Asia Japan, Philippines Air Asia, Thai Air Asia, and Indonesia Air Asia. This makes the company a legitimately multi-national organisation, one which must work with distinct regional social cultures in a very diverse employment model. Cultural differences make training and development critical in order for Air Asia to maintain its positive brand reputation and ensure that the organisational structure operates much like a cohesive, family-oriented unit. The company’s mission is â€Å"to be the best co mpany to work for whereby employees are treated as part of a big family† (Air Asia 2013, p.2). In order to accomplish this mission, having good human resources practices, especially in areas of training and development, is absolutely essential. Gaining competitive advantage involves ensuring expatriates adjust to new cultures within subsidiaries, promoting career succession and emphasizing team ideology in all inter-dependent business units. 1.2 Research title, questions and objectives Research Title The importance of good HRM for Asia’s leading low cost airline Research Question How can the training and development programs impact on the performance of AirAsia Airlines known as a budget airline? Research Objectives 1. Provide an analysis of training and development programs. 2. Evaluate the effectiveness of training programs for employees 3. Discover how Air Asia utilises performance management in a budget carrier business model. 1.3 Research rationale Training program s are very important for companies today as it helps to bring the company a positive brand reputation by ensuring that employees understand all operational and service delivery roles. Training and development brings more benefits to the company in terms of talent management and also provides advantages against competition through building of competencies and service skills. To understand an oligopoly, one must understand how a business utilises its employees as valuable resources to achieve mission and vision, whilst also satisfying important revenue-building customer

The Origin Of Anatomically Modern Essay Example for Free

The Origin Of Anatomically Modern Essay Introduction The origin of modern humans and the fate of the Neanderthals are two of the most hotly debated topics in paleoanthropologist   Recent fossil finds new information from the field of molecular genetics that led to a re-evaluation of the question of the origin of the modern human beings. Where, when and how did modern human beings first appear? These critical questions have engaged anthropologists since the birth of their science. In last several decades paleoanthropologists have concentrated in solving the problems of Plea- Pleistocene origins of our genus, Homo. Interest in this issue remains passionate, but we have grown to understand that the origin of our species, Homo sapiens, is the outcome of an equally interesting and complete set of evolutionary factors.   Origin of Homo Sapiens and the Fate of Neanderthals   Neanderthal refers to a group of morphologically distinct human fossils. It is found throughout Western Eurasia way back ca. 130,000-30,000 BP. They evolved in Europe from Homo heidelbergensis populations, such as those from Sima de los Huesos in Atapuerca, Spain, Steinheim in Germany and Petralona in Greece. The primary Neanderthal fossils of the Levant come from the cave sites of Tabun, Amud, Kebara, and Dederiyeh, as well as Shanidar Cave in northern Iraq. Neanderthals physically were ruggedly built, with thick chests and relatively short limbs, a body shape today found among arctic populations. The modern humans evolved from archaic Homo sapiens primarily in East Africa.   A 195,000 year old fossil from the site in Ethiopia shows the beginnings of the skull changes that we associate with modern people, including a rounded skull case and possibly a projecting chin. A 160,000 year old skull from the Herto site in the Middle Awash area of Ethiopia also seems to be at the early stages of this evolution.   It had the rounded skull case but retained the large brow ridges of archaic Homo sapiens.   Somewhat more advanced intermediary forms have been found at Laetoli in Tanzania dating to about 120,000 years ago.   By 115,000 years ago, early modern humans had expanded their range to South Africa and into Southwest Asia shortly after 100,000 years ago.   Evidently, they did not appear elsewhere in the Old World until 60,000-40,000 years ago.   This was during a short temperate period in the midst of the last ice age.   The Fossil and Genetic study of Homo Sapiens and Fate of Neanderthal   At present the only way of studying ancient ancestors was through old fossils and stone tools. As we go back further in time fossils become rarer. Of the billions of people who lived before the invention of agriculture only the fossilized remains of a few hundred have been found. In the absence of fossils, human DNA that transmits genetic information from one generation to the next has proved to be a valuable tool in recording the evolution of the human species. Two pieces of the human genome are particularly useful in discovering human history. One is the Mitochondrial DNA and the other is the Y chromosome. These are the only two parts of the genome that are not interchanged about by the evolutionary mechanisms designed to generate diversity with each generation. Hence the Mitochondrial DNA and the Y chromosome are passed down generation to generation intact. Studies of modern DNA, especially mitochondrial DNA (mtDNA) which occurs only in the cellular organelles called mitochondria, reveal that humans are amazingly homogeneous, with rather little genetic variation.   In fact, there is significantly more genetic variation between two individual chimpanzees drawn from the same population than there is between two humans drawn randomly from a single population. Until recently, the Levant was seen as furnishing the strongest evidence for a biocultural transition between the Neanderthals and early modern human populations. In the mid-1980s, geophysicists had developed several methods, thermoluminescence, electron-spin resonance, and uranium-series, for dating sites older than 40,000 BP that provided revolutionary results. While estimated ages for the Levantine Neanderthals were broadly comparable to those from Europe, between 65,000-47,000 BP, the new dating methods showed that the early modern humans from Skhul and Qafzeh date to 130,000-80,000 BP, older than the Neanderthals who were supposedly their ancestors (Valladas et al. 1998). Minimally, these new dates call for a reinterpretation of Neanderthal vs. early modern human biological and behavioral contrasts. Overview from the revolution of Homo sapiens and the Fate of Neanderthal The evolution of these two hotly debated topics in paleoanthropologists was basically about to, when and where they lived, their physical appearance, their way of living and to whom they originated. According to paleoanthropologists and some people who showed interest in studying those ancient people is that Neanderthals lived in Europe while the coming of modern man or the Homo sapiens was essentially compared to Asian people. There are many similarities in the Neanderthals’ and early modern humans’ according to archaeological records. Both lived in similar Mediterranean woodland habitats and occupied Kars tic caves. Both hunted and gathered the same range of animal species. Such similarities are to be expected between closely related hominids, but they do not necessarily imply a close social or cultural relationship. Instead, evidence for evolutionarily significant behavioral differences between Neanderthals and early modern humans is likely to be delicate, reflected in the different strategies these humans used to realize their settlement, survival, and social goals. The specific topic they end up of arguments was about their physical appearance in which each of them was distinguish by a unique set of anatomical features. The Neanderthals are characterized with a large, long, low cranial vault with a well-developed double-arched brow ridge. a massive facial skeleton with a very projecting mid-face, backward sloping cheeks, and large nasal aperture, with large nasal sinuses an oddly shaped occipital region of the skull with a bulge or bun molars with enlarged pulp chambers, and large, often very heavily worn incisors a mandible lacking a chin and possessing a large gap behind the last molar  . While the Homo sapiens were a cranial vault with a vertical forehead, rounded occipital and reduced brow ridge, a reduced facial skeleton lacking a projecting mid-face  a lower jaw sporting a chin, a more modern, less robustly built skeleton. These two descriptions gave much idea on how they differ each other. Are we genetically different from our Homo sapiens ancestors who lived 10-20,000 years ago?   The answer is almost certainly yes.   In fact, it is very likely that the rate of evolutionary change for our species has continuously accelerated since the end of the last ice age, roughly 10,000 years ago.  The evidence for a biocultural transition between the Neanderthals and early modern human populations they creatively construct social and cultural identities that transcend actual biological kinship (Wobst 1977). The best-documented early examples of symbolic artifacts are bone, ivory and stone beads from â€Å"Aurignacian†.   This is mostly due to the fact that our human population has deliberately grown and moved into new kinds of environments, including cities.   This has exerted strong selection for individuals who were fortunate to have immune systems that allowed them to survive.   We have been exposed to new kinds of environmental pollution that can cause increased mutation rates. There has been a marked change in diet for most people around the globe to one that is less varied and now predominantly vegetarian with a heavy dependence on foods made from cereal grains.   It is not entirely clear what all of the consequences of these environmental and behavioral changes have been.   However, it does appear that the average human body size has become somewhat shorter over the last 10,000 years. Finally, can we say what direction human evolution will take in the future?   This is a captivating question to consider but impossible to answer because of innumerable unknown factors.   Though, it is certain that we will continue to evolve until we reach the point of realizing factored that could possibly affect our lives. Bibliography Aiello, L.C. The fossil evidence for modern human origins in Africa: A revised view. In American Anthropologist, 1993. vol. 95, no. 1, pp. 73-96. Bar-Yosef, O. 1995. â€Å"Modern Human Origins and Neanderthal Extinctions in the Levant   ,† Athena Publications, Inc.( 2001). Accessed September 27, 2007 http://www.athenapub.com/8shea1.htm   â€Å"Early Modern Homo Sapiens.† Dennis ONeil (2007). Accessed September 27, 2007   Ã‚   http://anthro.palomar.edu/homo2/mod_homo_4.htm â€Å"Homo Sapiens.† Smithsonian Institution (2000). Accessed September 27, 2007 http://www.mnh.si.edu/anthro/humanorigins/ha/sap.htm Johanson, Donald. â€Å"Origins of Modern Humans: Multiregional or Out of Africa?† American Institute of Biological Sciences (2001). Accessed September 27, 2007 http://www.actionbioscience.org/evolution/johanson.html Kreger, David C. Homo sapiens.† Archaeologist .com (2005). Accessed September 27, 2007 http://www.archaeologyinfo.com/homosapiens.htm -2005    McBrearty, Sally. â€Å"The Origin of Modern Humans.† JSTOR (2007). Accessed September 27, 2007 http://links.jstor.org/sici?sici=0025-1496%28199003%292%3A25%3A1%3C129%3ATOOMH%3E2.0.CO%3B2-Wsize=LARGEorigin=JSTOR-enlargePage ArchaeologyInfo.com All Rights Reserved â€Å"Recent single origin hypothesis.† Wikimedia Foundation, Inc (2007). Accessed September 27, 2007 http://en.wikipedia.org/wiki/Out_of_Africa_theory

Role Of Branding In Marketing Fmcg Products Uk Marketing Essay

Role Of Branding In Marketing Fmcg Products Uk Marketing Essay Marketing strategy is the means of concentrating organizations resources so that it can lead to increased sales and supremacy on a targeted market. The organizations marketing goals has to be identified and methods developed to achieve the target within a time frame. Building brand identity and development is one of the fundamental strategies in marketing. The American Marketing Association (AMA) defines a brand as a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Building a brand identity in a highly competitive global market is to be done by a combined plan involving research, advertising and marketing. Thus branding is not only prompting the target market to prefer your product over others in the market, but also creating the impression that your product is the best choice for solving the problems of the targeted audience. Good branding strategies involves To succeed in branding it is necessary to have a clear understanding of the requirements of the targeted clients. Incorporating effective brand strategies so as to influence the hearts of customers is essential. Due to the highly competitive market a strong brand name is important. It is necessary to spend time investing in researching, defining, and building brand name. Branding and advertisements of FMCGs are targeted at a wider audience and is subjected to a high level of competition. In order to stay competitive it is of great importance for FMCG manufacturers to effectively build up their brand name so as to ensure that customers are aware of their product. FMCG manufacturers have to be aware of the latest techniques and strategies involved in building brands and in adding value to the brand. Data collection is the most vital stage in the research process and it is proposed to be undertaken using case studies and survey. It is proposed to do an initial market survey and identify the key players in a few of the major segments of the FMCG sector. Survey will be conducted in the form of analysis of market reports and industry reports. A case study of the branding strategies adopted by the key organizations will be studied. Brand awareness strategies being followed will be examined. Customer perception of the role of branding will be examined on the basis of a brand awareness survey among the target market. Accurate sampling procedures are an important prerequisite of research data collection. An appropriate sampling procedure as random sample, stratified sample, or cluster sample will be adopted based on the target population and parameters being considered. Quantitative and qualitative survey will be performed in the form of interviews and questionnaires. Review of literature: The extensive variety of consumable goods provided by the FMCG industry provides a large turnover for the country, at the same time competition among FMCG companies is also escalating. Some of the leading FMCG companies are Sara Lee, Nestlà ©, Unilever, Procter Gamble, Coca-Cola, Carlsberg, Kleenex, General Mills, etc. Sales in the FMCG industry in grocery retail sector in UK are estimated to be  £14.5 billion in 2000 whereas the market for non-food FMCG market in UK is estimated to be  £110 billion and is increasing at a rapid pace. The FMCG sector is reported to account for 19% of the UKs GDP. Marketing strategy consists of well executed plans to make marketing effective. A marketing strategy often integrates an organizations marketing goals, policies, and plans together (Mc Donalds, M, 2007). Marketing theory involves identifying Target Audience, Planning, and Implementation. Marketing research provides management with correct, dependable and up to date information. Marketing research is essential in view of Competitive marketing and the spiralling ever-increasing costs. The strategy for marketing research is elucidated by McDaniel (2006). Management make decisions about target market selection, market segmentation, planning and implementing marketing programs. Further problems may crop up due to controllable and uncontrollable variables. Pricing is a controllable variable while uncontrollable variables include environmental variable, economic conditions, political instability, competition, and social and cultural changes. The twin concepts of Brand identity and positioning play an important role in managing branding (Aaker, 1996). An accurate description of the brands market and the objectives that the brand needs to accomplish is vital for effectiveness of brand building. First step in identity building is benchmarking of brands (Upshaw, 1995). Brand should encompass the company characteristics, image and core strengths. If branding is effective credibility of company is enhanced and helps in building a strong customer base. To attain brand marketing goals an understanding of the target market is necessary. This requires performing a market analysis. By identifying target audience it will be easier to connect with the target customers thus enabling grabbing the attention of the audience. Thus companies have to narrow down their target market. Tracking brand equity over time including awareness and brand loyalty is important (Aaker, 1996). Market awareness and perceptions of brand can change with time . Packaging a brand is a fundamental part of business. Brand packaging has a profound influence on the consumer in a positive or negative way. This is of great significance when a new product is being launched as a positive influence may persuade the consumer to buy the product. The other areas of significance as cited by various authors are Brand equity research (Consumers perception of the brand), Brand association research (customers association with the brand), Brand attribute research (the key traits that describe the brand), Brand naming (what do consumers feel about the names of the products). Data Analysis The data, qualitative data in the form of interviews and quantitative data in the form of questionnaires will be analysed. The graphical representation of data will be done on the basis of Line graphs, Pie charts and bar charts. The data will be processed and analysed and statistically tested for each parameter and thereby infer the patterns in the collected data. Observations and Findings: The brand strategies specific to FMCG sector adopted by companies will be listed out and discussed on the basis of the case studies conducted. The successful patterns will be identified. The results from quantitative and qualitative research in the form of interviews and questionnaires will be evaluated. The customers perception of branding will be discussed in detail.

Charlotte’s Web, Goblin Market, and The Secret Garden :: Goblin Market

Charlotte’s Web, Goblin Market, and The Secret Garden Instructor’s comment: This student’s essay performs the admirable trick of being both intensely personal and intelligently literary. While using children’s literature to reflect on what she lost in growing up, she shows in the grace of her language that she has gained something as well: an intelligent understanding of what in childhood is worth reclaiming. We all should make the effort to find our inner child Certain elements in children’s literature make me feel nostalgic for the past when I lived a more carefree and perhaps careless lifestyle with my eyes and ears wide open. Now, a college student and adult struggling to juggle school, work, and future career planning, I often forget the simple things that brought me pleasure when I was a child. The stresses I have encountered while growing older—taking on added responsibilities and accumulating prejudices—have clouded my childlike, innocent, and fun view of life. This childishness, which was reawakened by reading Charlotte’s Web,â€Å"Goblin Market,† and The Secret Garden ,is something I’d like to bring to life again. I miss it, and I’m tired of repressing it just so I can appear to be a mature adult. There are some characteristics in me that were rooted in childhood and still survive to express themselves today, like my love for animals. But these are few. The majority of things I learn ed, believed, and valued as a child have escaped me and perhaps lie dormant somewhere in my subconscious. My sense of beauty and healing power in nature has diminished since I moved away from my rural childhood home, as well as my relationships with my sisters, who were more easy to get along with when I was young. I regret losing these parts of me with age, and after reading these books I wish more than ever to bring them back, because they did form who I was as a child—and everything stems from childhood. This is when I was my real self, naive at heart and innocent at play. As a child I related to Charlotte’s Web and I still do. One thing that has always concerned me is the beauty, treatment, and protection of animals. When asked why I’m a vegetarian, the words seem to flow almost from instinct: â€Å"Because I don’t believe in killing animals for our pleasure.† Being a vegetarian is particularly hard, especially when the menus in most restaurants are 90% meat. Charlotte’s Web, Goblin Market, and The Secret Garden :: Goblin Market Charlotte’s Web, Goblin Market, and The Secret Garden Instructor’s comment: This student’s essay performs the admirable trick of being both intensely personal and intelligently literary. While using children’s literature to reflect on what she lost in growing up, she shows in the grace of her language that she has gained something as well: an intelligent understanding of what in childhood is worth reclaiming. We all should make the effort to find our inner child Certain elements in children’s literature make me feel nostalgic for the past when I lived a more carefree and perhaps careless lifestyle with my eyes and ears wide open. Now, a college student and adult struggling to juggle school, work, and future career planning, I often forget the simple things that brought me pleasure when I was a child. The stresses I have encountered while growing older—taking on added responsibilities and accumulating prejudices—have clouded my childlike, innocent, and fun view of life. This childishness, which was reawakened by reading Charlotte’s Web,â€Å"Goblin Market,† and The Secret Garden ,is something I’d like to bring to life again. I miss it, and I’m tired of repressing it just so I can appear to be a mature adult. There are some characteristics in me that were rooted in childhood and still survive to express themselves today, like my love for animals. But these are few. The majority of things I learn ed, believed, and valued as a child have escaped me and perhaps lie dormant somewhere in my subconscious. My sense of beauty and healing power in nature has diminished since I moved away from my rural childhood home, as well as my relationships with my sisters, who were more easy to get along with when I was young. I regret losing these parts of me with age, and after reading these books I wish more than ever to bring them back, because they did form who I was as a child—and everything stems from childhood. This is when I was my real self, naive at heart and innocent at play. As a child I related to Charlotte’s Web and I still do. One thing that has always concerned me is the beauty, treatment, and protection of animals. When asked why I’m a vegetarian, the words seem to flow almost from instinct: â€Å"Because I don’t believe in killing animals for our pleasure.† Being a vegetarian is particularly hard, especially when the menus in most restaurants are 90% meat.

The Symbol Of A Lion :: essays research papers

The symbol of the lion represents everything in the short story â€Å"A Lion on the Freeway†. It was written by Nadine Gordimer in her short story book called The Embrace of a Soldier. Gordimer was an African writer, and her stories have been translated into many languages including English for many people to enjoy.   Ã‚  Ã‚  Ã‚  Ã‚  The story â€Å"A Lion on the Freeway† is about a lion which has escaped onto the freeway. Gordimer describes the scenery of a town with a zoo in it and how the main character can always hear the animals making noise, especially the lion. This fiercely described story is short, but makes a very important point about the lion in general.   Ã‚  Ã‚  Ã‚  Ã‚  To Gordmer, the lion is a symbol of wild power, and its original home in Africa was also where this author once lived. A popular phrase people hear of the lion is that it is the â€Å"king of the jungle†. That single phrase describes the lion perfectly, because the lion is a being of great power and passion and its strength and boldness is recognized throughout the world. In this story, it is contained in a cage, not taken from the wild, but born there. The lion may have been born in captivity, but its wild instincts are definitely still alive within the lion’s spirit. This is why the lion would yearn for a way out of its cage and search for freedom.   Ã‚  Ã‚  Ã‚  Ã‚  At the end of the story, though, Gordimer explains of how the people must capture this lion and stop it once again, if not kill it. Because of its great power and strength, the people are afraid of it and therefor must find a way to stop the lion before he causes damage. This may represent raw human emotions and feelings from deep inside the human race. People cannot let these raw instincts escape to keep order in the world, so then we must keep them locked away inside where no one can see them. Secrecy. As in the lion, these feelings are powerful, but in society instincts must be controlled. However, do people always control their emotions and what they feel at heart? Definitely not, but the public would usually like to think so, except perhaps when it may come to cliches or advertisements (because they ironicly admire those who stand out).   Ã‚  Ã‚  Ã‚  Ã‚  If one does not look at â€Å"A Lion on the Freeway† carefully, it seems dull and unimaginative.

Health Psychology Concepts Essay

In this short speech I will tell you the three most significant concepts that I have learned in a course that I took in health care about health psychology. The three most significant concepts I have learned in this course that I would include in a speech supporting incorporation of health psychology concepts in health care policy are pain management, coping with chronic illness, and stress and its affects on health. The first one that I picked was pain management. The reason that I picked pain management is there is many ways that our body deals with pain and there are many ways to fix the pain. Some people think that alcohol and drugs are a good pain killer, but in fact it does not help the pain at all. There are better way to deal with it but many people have to be trained to do these thing. The next significant concept that I picked was coping with chronic and life-threatening illness. The reason that I picked coping with chronic and life-threatening illness is until I took this class I had no ideal on how to deal with or to expect others to deal with it. The final concept that I picked was stress and its affects on health. The reason that I picked stress and its affects on health is that most people have a lot of stress and they do not know that it is affecting their health or how it is affecting their health. There are many ways that stress can affect some ones health. One of the ways that come right to mind is pain in different parts of your body and there seems to be no reason for it.

Tutankhamen was not a very influential Pharaoh

Tutankhamen was not a very influential Pharaoh. However his tomb has revealed significant information about the New Kingdom Egypt. When Tutankhamen moved the court back to Thebes, he turned his back to the Reforms of Amarna period. He was at a very young age therefore his decisions must have been under the advice of someone. ROLE OF THE PHARAOH The Pharaoh had many objectives throughout his life on the throne. These activities included keeping order of his people, religion and had many roles as a warrior and a ruler. Akhenaton’s religious beliefs did not last. His was where seen as heretic. When Tutankhamen came into power, within 10 years he restored all beliefs in the gods that Akhenaten ignored. This put all his followers behind him and gained him respect. This can be illustrated through the decorations in Tutankhamun’s tomb. He was seen with various gods, which depicted he believed in number of gods that Akhenaten did not. Further more there were drawings and pictures of the god Hapi and statues of the gods Isis, Nephthys, Serqet and Neith protecting the body of the king. It was important that the Pharaoh had strong relation with the gods and his religion. This showed a power within the pharaoh and provided loyalty by the people of the kingdom. He also had to be a ruler and keep his people in order. He did this through entertainments such as hunting. Evidence of this is found on his chest when he is hunting for animals. Hunting was a way of entertainment and to keep people please in the New kingdom Egypt. Hunting wild animals showed that there was none greater than the pharaoh. This secured his people’s belief and trust in him. There are also statues of the god of Water and Fertility (Hapi). This is an indication that Tutankhamen believed in this god. Therefore the fertility and wealth of the kingdom must have been good. The people of the kingdom had the pharaoh to thank to as a living god. MILITARY Tutankhamen was seen as a warrior in various drawings of him in his tomb. He was seen as a ruler and Ma’ar of the kingdom. Infact he is seen wearing the blue war crown of a pharaoh to indicate his relation with war and hunting. His rule over war and military is also demonstrated in the painting on the sides of his treasure chest, showing him either hunting wild animals or in battle. In the scene he is seen has fighting in a battle on his chariot, with his bow and arrows, he is shown has huge however his enemies much smaller. Tutankhamen was a great influence to his people in war. His ruling power was shown through his mask, which states him as a pharaoh. The mask is made of pure gold and has the two protective animals in it, the cobra and the vulture. However, Tutankhamen has never been involved in a war himself as there is no evidence of any battles. EGYPTIAN SOCIETY Fashion, food, economies, entertainment and fundamental living ways were very advanced and crucial in the Egyptian Society. The Egyptians usually wore white clothing, because white sustained coolness while black sustained heat. Their clothing was made from the stem of the flax plant. The clothing was a symbol of wealth as poor people and workers usually walked around naked and lived naked. Clothing also showed a man’s rank in the society, this depended on how elaborate his kilt was. Kings, gods and higher-class rulers usually wore colourful clothing this showed that they were noble and rich. Therefore clothing performed the role of symbolism for wealth, rank and importance in the society. However as well as clothing, fashion was very crucial. In Tutankhamen’s tomb, there are bottles of perfumes made from pure coconut oil. This shows the class and quality of the society and it had already advanced to perfumes and make up. The pharaoh had all sorts of skin care in his tomb for after life. There was also food and water provided in Tutankhamen’s tomb for his travel, which indicated the type of food consumed. There was also money provided in the tomb, which indicated the type of currency used. The Egyptian life stile was unique and advanced to all other. Tomb of Tutankhamen help is illustrate the needs of Egyptian society and its unique fundamentals. BURIAL CUSTOMS The burial customs of the ancient Egypt is very complex and symbolic. There are 3 aspects of a soul that the Egyptians believed in, the Kha, the Ba and the Akh. The mummification and burial of the pharaoh was crucial for the soul to keep safe and alive. The Egyptians would mummify someone in the belief that the body would be needed in the after life. The first process was the remove all moisture from the body so the body would not decay. After that his stomach, intestines and liver would be removed and put into special alabaster containers. The heart was left in the body as it would be needed to be weighted in the afterlife. The body then would be wrapped up with over 143 items such as amulets and jewellery to protect the pharaoh in the afterlife. There is proof of the process painted on the walls of Tutankhamen’s tomb. The process of the mummification would take 70 days in total. The body then would be sealed in the pharaoh’s body shaped coffin. In fact the body was put into 3 coffins. 2 made out of wood and the final one pure gold. After 70 days of process, the pharaoh is taken to his tomb and receives the opening of the mouth ceremony. Finally the body is sealed and the gods are left alone with the pharaoh to protect the body. RELIGION AND THE AFTERLIFE The pharaoh’s religion was the most crucial part of his ruling time. He was considered a living god, therefore his way of living was a role model to those below him. The previous pharaoh before Tutankhamen disobeyed all gods but himself. This caused unhappiness in the public and when Tutankhamen came into power, he revived the religious beliefs of the kingdom. The Egyptians believed that in the afterlife, pharaohs would become gods and their hearts would be weighted in line with a feather, if the heart is heavier than the feather than the pharaohs would not gain access.

What is UChicagos Acceptance Rate Admissions Requirements?

UChicago Accepts 7.2% of Applicants. What Does It Take to Get In? Built into historic Hyde Park, the University of Chicago is home to over 20,000 students across its undergraduate college and seven professional schools. Known for its unusual essay prompts, iconic mascot (t he phoenix),   and tight-knit community, UChicago offers one of the most unique locales for nourishing a developing mind. But with an acceptance rate of only 7.2%, securing admission is no easy task. If you love the idea of spending four years learning deeply with your peers, read this post for insight on how to make your application stand out. We have helped thousands of students apply to UChicago, and we’re eager to pass our experience on to you. You may apply through the Coalition Application or the Common Application . For most applicants, we recommend the Common App. Learn more about it in our Guide to the Common App . You can apply via any of the school’s four decision rounds. Early Action and Early Decision I applications are due November 1. Early Decision II and Regular Decision applications are due January 2. If you’re unsure about whether to apply early, read our post Early Decision vs. Early Action vs. Restrictive Early Action . To apply, be sure to send in all of the following: International applicants are subject to different application requirements, which can be found on UChicago’s page for International Applicants . Optional Components. Students with backgrounds in art, creative media, research, or an uncommon field may submit supplemental materials if they so desire. You should only do so, however, if you plan to continue the featured activity at the college level, if your work is exceptional and adds a new dimension to your application. UChicago is one of the most selective schools in the nation, with an admissions rate of 7.2%. Of 32,291 applicants last year, only 2,329 were admitted. Ultimately 79% of students admitted chose to attend UChicago. 7.2% may sound like an intimidating number. Only a select few top-ranked schools like Harvard and Stanford come in with lower acceptance rates. But it’s important to remember that the strength of your profile impacts whether chances are higher than the average applicant. Be sure to surround yourself with people who have been through the process so that you are receiving accurate and informed advice on how to craft a competitive profile. You may choose to work with a company like or conduct research on your own. Estimating your chance of getting into a college is not easy in today’s competitive environment. Thankfully, with our state-of-the-art software and data, we can analyze your academic and extracurricular profile and estimate your chances. Our profile analysis tool can also help you identify the improvement you need to make to enter your dream school. The University of Chicago prides itself on a holistic application review, so there are a few things you’ll want to keep in mind as you apply. Academics. This includes both grades and test scores. Students with positive trends over time will also be viewed more favorably than those with declining grades. For reference, in the Class of 2021, the middle 50% of accepted students received SAT scores of 1460-1550 and ACT scores of 32-35. Extracurricular Activities & Leadership. UChicago students in particular are known for being independent thinkers who chart their own course rather than following the crowd. Your extracurricular and leadership activities should reflect your passion and uniqueness. Be on the lookout for ways to make lasting, deep, and meaningful contributions in your field and community. Character. UChicago is particularly well-known for valuing freedom of speech and individuality. As much as possible, use your essays, extracurricular activities, and letters of recommendation to highlight how you demonstrate a unique, vivid personality that, among other things, strives to uphold personal freedoms. Contributions to Community. You will set yourself up for success by clearly articulating how you see yourself interacting with and enriching the school. Whether that’s conducting independent research, writing for an online student publication, or leading your intramural wiffle ball team to victory, help UChicago admissions officers understand how your interests connect to specific opportunities to contribute on campus. Demonstrate a voracious intellectual appetite. UChicago prides itself on academic prowess, so show you’re no slouch. To demonstrate your initiative, weave into your application any classes you’ve self-studied, research you’ve conducted, and reading you’ve done for pleasure. Write standout essays . UChicago looks for strong writing skills within its student pool, even amongst students who want to study STEM. UChicago will readily choose students with stronger admissions essays over students with better extracurricular profiles. Academic standards, however, are typically not relaxed for stronger essays. A good way to demonstrate your writing abilities is to get your writing published professionally in any field (even in something like a magazine). Embrace your uniqueness. The ideal UChicago applicant is a little quirky, as reflected in the school’s unorthodox application essay prompts. If you want to break the mold a little, this is definitely an institution that rewards creative essay structures as well as â€Å"nerding out† over your favorite topic. If you’re having trouble thinking of something unique to say, check out ’s post, What If I Don’t Have Anything Interesting to Write in My College Essay? Partner with a professional to find your voice and talents. All of this is much easier said than done. If you want to be competitive at a school like UChicago, no one-size-fits-all advice is going to get you there. Consider working closely with a mentor or your school’s guidance counselor to bring your admissions profile to the next level. UChicago is a long shot for just about everyone, so don’t worry if you receive a â€Å"no thank-you† at the end of the day. You can still go on to do great things. UChicago does not accept admissions appeals due to their long list of qualified applicants on the waitlist. We do not recommend petitioning your decision. Some students transfer into UChicago, but the transfer admissions rate is extremely low and requires a lot of extra work. However, students who maintain a strong academic and extracurricular profile will always have a shot. You can reapply after taking a gap year, but this path is riskier than simply committing to another school and requesting to take a gap year there. To see if a gap year is right for you, visit our posts, What Are the Pros of Taking a Gap Year? and What You Need To Know When Applying to Colleges After a Gap Year . If UChicago closes its doors to you, we recommend moving on. Northwestern University offers a similar undergraduate experience — both are universities in the greater Chicago area of similar size — and it has twice the admissions rate. Students who like UChicago’s focus on deep, independent thinking might check out St. John’s College in Maryland or Santa Fe, as well as Deep Springs College in California. For help adjusting to a different dream, read our post, Envisioning a New Future: Preparing for Life at Your Second-Choice (or Third, or Fourth) School . If you’d like more personalized advice on your admissions profile, offers Elite Universities Application Assistance , where you’ll be paired with a successful mentor at a top school who helps you along every step of the application process.

History and World War II Essay Example | Topics and Well Written Essays - 1000 words

History and World War II - Essay Example Many could feel the changes coming after the war. African Americans had made considerable contributions to the war effort despite being limited to black battalions in the Army, and ship’s wards in the navy (servants). They felt (and rightly so) that they had earned an equal place in American Society. The return of soldiers was different dependent based upon race. Initially, in the cities, integration naturally occurred. Different races lived and worked side by side. That quickly changed with white families moving to the newly built suburbs and black families moving into the cities to be closer to factory jobs. In essence, society re-segregated itself. â€Å"Class based spatial segregation, which has risen since 1970, is magnified by racial discrimination.† The black poor neighborhoods felt a disproportionate amount of economic pain and discrimination. What the African Americans wanted most was equal economic and social status. Although written before the Great War, the following quote sums up the feelings of the African American community post World War Two: â€Å"A man who is good enough to shed his blood for the country is good enough to be given a square deal afterward. More than that no man is entitled to and no less than that no man shall have. Theodore Roosevelt, Springfield, Illinois July 4th, 1903†. The United States military quickened the process of social equity in this country. Franklin Roosevelt signed an order in 1941 prohibiting discrimination in defense industries. Harry Truman ordered desegregation in the military in 1948. ... They felt (and rightly so) that they had earned an equal place in American Society. The return of soldiers was different dependent based upon race. Initially, in the cities, integration naturally occurred. Different races lived and worked side by side4. That quickly changed with white families moving to the newly built suburbs and black families moving into the cities to be closer to factory jobs. In essence society re-segregated itself. "Class based spatial segregation, which has risen since 1970, is magnified by racial discrimination."5 The black poor neighborhoods felt a disproportionate amount of economic pain and discrimination. What the African Americans wanted most was equal economic and social status.6 Although written before the Great War, the following quote sums up the feelings of the African American community post World War Two: "A man who is good enough to shed his blood for the country is good enough to be given a square deal afterward. More than that no man is entitled to and no less than that no man shall have. Theodore Roosevelt, Springfield, Illinois July 4th 1903".7 The United States military quickened the process of social equity in this country. Franklin Roosevelt signed an order in 1941 prohibiting discrimination in defense industries.8 Harry Truman ordered desegregation in the military in 1948. Dwight D. Eisenhower sent troops to ensure desegregation of Central High School in little Rock Arkansas. With the military and Federal Government in the lead the rest of the country slowly followed toward ending social inequities. 3. Politics and the Economy. World War I introduced the United States as a world power and World War II certainly solidified its position in global politics. Prior to World War Two the United States was