Saturday, September 14, 2019

Opportunities Challenges Associated Ehealth Australia Health And Social Care Essay

The intent of this paper is to measure and pull out the chances and challenges associated with the use of e-health in Australia. The important alterations in people ‘s life style in recent old ages have raised legion desires to accomplish and limited clip to carry through them in a twenty-four hours. Today from directing mail to telling nutrient, all is done through electronic media sitting at place. Similarly, the wellness concerns are besides solved by the usage of E-health which is electronic wellness system. However, there are different challenges like, fiscal, societal, proficient and legal which are hinderance in the growing and acceptance of E-health system in Australia. The literature indicates the important countries in which the people of Australia are bringing the benefits of the E-health. However, the most of import concern for hereafter of E-health is fiscal support by the authorities which will speed up acceptance of the engineering. Recent old ages have seen a important alteration in people ‘s life style and in order to pull off the basic comfortss one has to work twenty-four hours and dark. In such competitory and scheduled scenario where every minute utilized is counted, people are happening speedy methods to pull off life. Today from directing mail to telling nutrient, all is done through electronic media sitting at place or office. The 24 hours of the twenty-four hours seems to be deficient for completing the work and the inauspicious effects of this busy life consequences in terrible wellness jobs. However, it can be observed that the people sing the infirmary, medical clinic and pathology for assignments to run into the physicians has significantly decreased. The ground for this drastic alteration is the engineering, which has brought a revolution in the wellness sector.Moreover, with the debut of cyberspace the universe seems to be captured in one thaumaturgy box and the words like mail, commerciali sm, wellness are now known as e-mail, e-commerce and e-health. Harmonizing to Maeder ( 2008 ) , e-Health is defined as the technological system with scope of information with systematic communicating for people and tools deployed in health care applications, including package systems for wellness informations direction and processing, computing machine assisted clinical procedure and determination support systems, and systems interoperability constituents. Furthermore, with the rise in the cyberspace users it is noticed that clients now straight entree health care related information over the web as a consequence of which the issues and solutions related with medical specialty, medical informations are available on finger tips. Furthermore, in Australia the National E-Health Transition Authority ( NEHTA ) promises to develop criterions and substructure for interrelated wellness sector, clinical informations criterions for the exchange of clinical information, national criterions to uniquely identify patients, suppliers, merchandises and services and unafraid electronic transportation of information across the wellness sector ( Robinson et al. 2005 ) . This revolution in the wellness sector due to electronic media will supply possible chances and benefits to many people. However, the benefits are hindered by several challenges that include privateness and security of information, technological inefficiency and fiscal scarceness. The intent of this paper is to measure and pull out the chances and challenges associated with use of e-health in Australia. This preliminary reappraisal will research the possible benefits for patients, wellness experts and wellness organisations every bit good as the possible barriers and issues related to e-health use in Australia. 2. Australia: background and context Australia is the universe ‘s largest island and smallest continent. It is besides the driest inhabited continent, and features a broad scope of climatic zones. Today, Australia is place to an estimated 20.3 million people. Australia is a comfortable state with an established capitalist economic system and the overall Australian population is one of the healthiest when compared internationally ( Glover, Hetzel & A ; Tennant 2008 ) . Furthermore, Australia is a developed state equipped with advanced engineering and important research in medical specialty which marks a planetary impact about its wellness sector. 2.1. Health sector in Australia The wellness sector in Australia is governed by public and private organisations. The public organisations are supported by the Government. Harmonizing to Li et Al. ( 2008 ) Australia has a complex wellness system, with patients treated in both the populace and private sectors and in urban, regional, rural and distant countries. Furthermore, wellness service suppliers include general and specialist medical and nursing practicians, other wellness professionals, hospital staff, community wellness workers, druggists. In add-on, the Australian authorities provides chronic and complex conditions, electronic wellness records, and improved safety and quality of infirmary attention ; and better national wellness information ( Glover, Hetzel & A ; Tennant 2008 ) .Furthermore, the new engineerings and research in the medical field has raised important chances related to the use of e-health. 3. Potential chances associated with use of E-health in Australia To speed up the acceptance of an electronic wellness information system across Australia and to develop user specifications, criterions and substructure necessary for an interrelated wellness sector, National e-health Transition Authority ( NeHTA ) has taken major stairss in forming the medical system accurately. Furthermore, Australian Governments approved $ 130 million to present a alone wellness attention designation figure for all persons, a alone designation figure for every wellness attention professional, and a common linguistic communication for wellness communications and to computerise the general pattern for the success of communicating web across the wellness attention system ( Robinson et al. 2005 ) .Furthermore, it is to be noticed that Australian wellness sector is a wide endeavor and is turning with the support from the authorities, as a consequence of this the possible benefits to people, wellness experts and wellness organisations will significantly alter the mental ity of the hereafter wellness attention system. 3.1. Benefits to patient The engineering has flourished the present wellness sector in Australia and the patients are blessed with benefits like easy entree to the studies, medical specialties etc. Maeder ( 2008 ) draws the attending towards the elaborate information system which will supply the patients with prescribed intervention, inauspicious reactions to drugs or therapies, understanding activities of day-to-day life and modifying bad wonts besides it will move as personal monitoring device. Furthermore, Ray ( 2006 ) stresses that the electronic wellness records ( EHR ) will assist patients routinely sing multiple health care suppliers. Similarly, EHR will besides assist each health care supplier to hold an integrated position of the patient ‘s health care position based on an collection of all the patient records. Therefore, these records will give a proper overview of the patient ‘s wellness and will cut down the load of interchanging the information from different health care supplier. Fu rthermore, e-health has driven people towards healthier life with information about yoga, dieting and workout tips that are easy available on web sites. In add-on, medical insurances are besides purchased and renewed utilizing web sites like Medibank, Medicare in Australia. However, the wellness experts like physicians, general practicians are happening this engineering really utile with regard to managing information about the patients. 3.2. Prospects for wellness experts The general practician in Australia seems excessively positive with the usage of computing machine for keeping the patient ‘s information. The history of the disease that a patient is enduring and the medicine that is advised can be fetched from the system which reduces the load of paper work. On the other manus patients excessively have less tenseness of maintaining all the records and they visit the physicians with positive head. Furthermore, Maeder ( 2008 ) emphasizes that E-health tools are progressing human apprehension and interaction every bit good as it supports collaborative activities like statistical sum-ups and graphical show for studies, multiparty conferencing bundles, and tele wellness patient scrutiny applications. Ray ( 2006 ) draws that wellness experts can overview the sum-up of interventions received, consequences from blood trials or X raies and discharge referrals in the Health Link system. Similarly, the benefits of electronic wellness record over the pap er record is its usage enables improved information flow, improved communicating between wellness practicians across different wellness attention scenes, easier entree to medical files, improved issue of prescriptions, and determination support therefore the Australian Government has recognized these advantages, and, through the Department of Health and Ageing, provides financess to the General Practice Computing Group ( Robinson et al. 2005 ) .However, Henderson, Britt & A ; Miller ( 2006 ) argues that medical record used lacks the specificity to find the sum or type of patient information being stored in the computing machine and each physician has a duty to protect his patient ‘s involvement in footings of the privateness of their EHR. 3.3. Aid to infirmaries and wellness organisations The infirmaries and wellness organisations in Australia are divided in public and private sectors with the duty to keep healthy environment in the state. The authorities supports this sector and warrants proper wellness attention to the people.The E-health system has united these organisations to work consistently and co-ordinate with each other which has resulted in clip and cost nest eggs. The engineering has proved easy for infirmaries to reassign and keep patient ‘s information. The infirmaries know the sort of experts present in the other wellness attention organisations and advice the patients to see that topographic point from the system which connect to cardinal database. The squad meetings utilizing video-conferencing engineering are assisting the experts and organisations to work out the critical instances from one topographic point diminishing the long distance travel ( Ray 2006 ) . The wellness direction package ‘s have helped the infirmaries to keep the subst ructure and paysheet. The wellness attention devices like X-ray, CT scan, computing machine aided imaging, endoscopy are supplying speedy methods for analysis of single wellness and the information files are saved in the database for future mention. 4. Challenges associated with use of E-health in Australia The information system has given human society handiness and easiness to manage multiple things at one clip.However, the duty to procure the critical statistics has increased to heighten the quality of wellness informations.The hinderance to E-health systems are substructure, fiscal support to keep the systems, deficiency of proficient experts, societal acceptableness etc. The support from Australian authorities to wellness organisations is still deficient to function the mass. Maeder ( 2008 ) draws the important challenges like cost and demands of chronic diseases like malignant neoplastic disease, diabetes with worsening size and capableness of the professional work force in the wellness attention sector. 4.1. Fiscal Issues The Australian work force mostly depends on the skilled immigrants from other states. The cost for the intervention of diseases like malignant neoplastic disease, cardiovascular etc are really high and the equipments for supervising them is an extra load to the organisations. Second a major issue is the demand for systemic battle with quality and safety betterments which requires excess fiscal support ( Ray 2006 ) .Moreover, Robinson et Al. ( 2005 ) draws that accidental or unwilled revelation of patient ‘s information constitute breach of privateness, loss of wellness insurance and fiscal harm. Harmonizing to Anderson ( 2007 ) a major barrier to execution of EMRs and other clinical IT applications is the primary costs which are really high and the care of the system in add-on which consequences diffident final payments to doctors. 4.2. Technical hurdlings The down clip and clangs are the footings which are common with computing machine engineering and the dependability on systems for storage and endorse up of the information is ever on high precedence therefore the wellness experts have less faith on the engineering and they keep records in paper excessively ( Henderson, Britt & A ; Miller 2006 ) . Li et Al. ( 2008 ) draws that the engineering back uping distributed medical squad depends on apprehension of the human computing machine interaction involved in the engineering. Furthermore, the deficiency of assurance in general practicians towards computing machine systems because of inability to type rapidly, less cognition about package are issues in acceptance of engineering in the wellness sector ( Henderson, Britt & A ; Miller 2006 ) .The immense volume of informations generated by multichannel supervising device provides many proficient challenges like informations transportation, storage and entree. In add-on, it requires appropri ate package to supply analysis, comparing and reading of the informations ( Maeder 2008 ) .The security of the information is besides a country of concern for the proficient experts while implementing the package and proper preparation to be provided to the user. However, Ray ( 2006 ) draws that in Australia the criterions like HL7 seek to procure the transmittal of the informations and supply terminal to stop security demands. 4.3. Cultural and Social Confront The development of engineering has brought assorted positive facets like comfort, clip nest eggs etc but on the other side it has raised the menace to the single privateness. The common people are cognizant of the benefits of the terminal devices and least bothered about the security. The breach of information by authorised users of electronic wellness records is an ethical affair which sends a incorrect moving ridge among people about the new systems ( Robinson et al. 2005 ) . Furthermore, the privateness related to the patient ‘s record is addressed and signed before utilizing it for other instance surveies in Australia ( Li et al. 2008 ) .However ; in Australia the Government enterprises to propagate the cognition refering the security and privateness of informations are a positive measure in the way for acceptance of E-health ( Ray 2006 ) . 4.4. Law and policy obstructions The security and privateness in E-health systems are non as per the statute laws criterions of Australia which is a menace to hereafter of wellness sector ( Robinson et al. 2005 ) . The E-health system has many benefits for the patients and society nevertheless ; the privateness concerns are going legal issues with the wellness attention organisations ( Ray 2006 ) . Harmonizing to the Health Records and Information Privacy Act 2002 ( NSW ) , wellness information must non be disclosed to anyone other than the patient and physician. However, the wellness attention suppliers must take the permission from the patient for revelation of the confidential information for the intent of survey or work outing same instance. In failure of such conditions will ensue in menace to the involvement of people for illustration, describing catching diseases to the appropriate wellness organisation ( Robinson et al. 2005 ) . Legal barriers to E-health acceptance exist in Australia, Torahs sing fraud and maltreatment, antimonopoly rational belongings and province licensing has developed a cloud of uncertainness for wellness attention suppliers to implement the engineering ( Anderson 2007 ) . 5. Decisions Finally, this study has explored current thoughts in the field of E-health acceptance in Australia concentrating in chances and challenges. The wellness sector in Australia is supported by the Government and is booming with the technological development. The different subdivisions in Australia like patients, wellness experts and wellness attention organisations are deriving the benefits from the new system. Additionally, the improved methods have given physicians a tool to manage critical wellness issues and diseases in more structured manner. Equally far as challenges are concerned, there are issues related to societal and fiscal sectors. The major hurdle is with proficient cognition which is an indispensable factor to drive the electronic wellness strategy. However, the current wellness direction has its legal barriers which are to be implemented with the engineering for societal security and privateness. The literature indicates the important countries in which the people of Australia are bringing the benefits of the E-health. However, the most of import concern for hereafter of E-health is fiscal support by the authorities which will speed up acceptance of the engineering. Furthermore, the extra barriers will merely be removed with the inclusion of greater security of medical informations to convert practicians and patients.

Friday, September 13, 2019

Business And Cultural Environment Of Syria Economics Essay

Business And Cultural Environment Of Syria Economics Essay Syria (officially the Syrian Arab Republic) is a country in Western Asia, bordering Lebanon and the Mediterranean Sea to the west, Turkey to the north, Iraq to the east, Jordan to the south, and Israel to the southwest. Syria has been governed by the Baath Party since 1963, although actual power is concentrated to the presidency and a narrow grouping of military and political strongmen (Wikipedia, 2010). Moreover, the nature in Syria is distinctly diversified. It contains seashores, mountains, forests, dessert, rivers, caves, natural and artificial lakes, and a lot summer resorts. All this along with the diversity in the antiques, the ancient cities with its markets, khans and old domiciles, the handicrafts and the traditional industries contribute to formulate a unique attracting compound tourism product. Analysis of Syria Business Environment Cultural Environment in Syria Languages Arabic is the official language, spoken by 89% of the population, while 6% speak Kurdish, 3% Armenia n and 2% other languages. Otherwise, English and French are spoken in business circles (Arabic German Consulting, 1999). Ethnic groups Syrians are an overall indigenous Levantine people, closely related to their immediate neighbors such as Lebanses, Palestinians, and Jordanians. While modern-day Syrians are commonly described as Arabs by virtue of their modern-day language and bonds to Arab culture and history; they are in fact largely a blend of the various Aramaic speaking Syriac groups indigenous to the region who were Arabized when Muslim. Arabs from the Arabian Peninsula arrived and settled following the Arab expansion. Religions The overwhelming majority of the Syrian population is Sunni Muslim. Other Muslims which include: Ismailis, Shiites, and Alawites. Of the non-Muslims in Syria, most are Christians, primarily Greek and Armenian Orthodox. Religious minorities include Druze, who follows a religion related to Islam, and a community of approximately 1000 Jews. Syria has 70% Sunni Muslim, 12% Christians (almost is Orthodox and Greek Catholic) and 18% other minority groups including Jews and Druzes (Arabic German Consulting, 1999). Syria Culture Syria is a traditional society with a long cultural history. Importance is placed on family, religion, education and self discipline and respect. The Syrian’s taste for the traditional arts is expressed in dancing such as the al-Samah, the Dabkeh in all their variations and the sword dance. Marriage ceremonies and the birth of children are occasions for the lively demonstration of folk customs (Advameg, Inc., 2010). Traditional Houses of the Old Cities in Damascus, Aleppo and the other Syrian cities are preserved and traditionally the living quarters are arranged around one or more courtyards, typically with a fountain in the middle supplied by spring water, and decorated with citrus trees, grape vines, and flowers. Political and Legal Environment in Syria The Syria government hopes to attract new investme nt in the tourism, natural gas, and service sectors to diversify its economy and reduce its dependence on oil and agriculture. Syria has begun to institute economic reforms aimed at liberalizing most markets, but reform thus far has been slow and ad hoc. For ideological reasons, privatization of government enterprises is still not widespread, but is in its initial stage for port operations, power generation, and air transport. Almost sectors are open for private investment except for cotton mills, land telecommunications, and bottled water.

Health Care Incentive Act of 2011 Essay Example | Topics and Well Written Essays - 2000 words

Health Care Incentive Act of 2011 - Essay Example The policies to be enacted by the bill will see the Government of the United States automatically and directly paying for all the medical care that is medically necessary as decided between the doctor and a patient. This is expected to end private insurance needs for such care, and likely transforming private insurance companies into providers of supplemental medical coverage, which shall be resorted to for non-essential care as is the case in the United Kingdom, mostly for such services as dentistry (Colton 22). The national healthcare system is expected to be funded through taxes, monies expected to replace insurance premiums which has been the major justification for private insurance. Individuals advocating for the single payer system of healthcare, including economists, have voiced their opinion that eliminating the companies dealing in medical insurance currently would eliminate their overheads, especially administrative, hence sufficiently reducing the overall cost of health c are, which would enable the uninsured individuals at the moment and every other American citizen to be covered with much ease and even realize a monetary surplus from the program (Colton 23). Colander (65) explains that the bill was initially introduced in 2003. At the time, it had 25 cosponsors. Since then, it has been introduced in each congress but has consistently failed. In one such occasion, the bill was pushed by activists during the debates on healthcare in 2009. The bill was amended and ended up as the Affordable Care and Patient Protection Act. This particular bill is expected to be debated then voted upon in February 2012 by the house. People who staunchly advocate for health care with single payer system, as the most appropriate vote and passage of the act have loomed and tried to present the bill as the best alternative to another bill, the Affordable Health Care for America Act of 2011. The nationwide debate has been implicitly approved by Max Baucus, who also acts as the leader of the nationwide debate on the bill. Currently, the bill has been referred to subcommittee on health while advocacy for it continues even though its advocates seem to have accepted that the realization of a single payer health care system is yet again a project of the long term, whose realization may take years or even decades. Some of the proponents of the act have shifted emphasis from the effort to enact it as a national law and moved towards enacting the single payer health care systems in the individual states of the United States. The enactment of the single payer systems at the state level is expected to serve as the base for argument to enact it at the federal level. During the 2008 presidential campaigns, Barack Obama had promised health care as one of the major reforms his administration would bring. Despite admitting that universal health care coverage can only be provided by a single payer health care system, he instead favored a plan for more insurance cover age. However, during his pronouncements in 2003 at town hall, Obama’s remarks included promotion for a system of health care that is single payer driven (Boyes 29). The single payer system of health care is based on the value of equality and social solidarity. Primarily, this will be achieved by health care financing, where resources shall be redistributed from the rich to the poor citizens (Newnan 36). In the first place, the financing is progressive with

Thursday, September 12, 2019

Response Assignment Example | Topics and Well Written Essays - 250 words - 15

Response - Assignment Example integrate technology into daily wearables and intents to launch more of the tech-enhanced shirts at a time when every other person is exploring the domain of wearable tech. the shirt is to mark the company’s entry in the fast growing market segment of wearable technology and is projected to be a real game changer. In the High Line article, Jeremiah Moss analyses the impact of the park to its surroundings in terms of economic and development and transformation. Just a few years old the park had become necessary for shoppers, models, tourists and even socialites. It received 3.7 million visitors in 2011 alone and half of the visitors were from outside New York. The park has led to the birth of a corporate stretch on the West Side hence a complete make up of the neighborhoods. Prior to the redevelopment of High Line, properties in the area were under-valued by 8% as compared to median rates of Manhattan but now have gone up by 103%. This is now receiving mixed reactions as it seems to benefit the elites who can afford the new lifestyle of High Line at the expense of locals who are losing a lot of business to its

Wednesday, September 11, 2019

Acquisition Strategy Paper Term Example | Topics and Well Written Essays - 750 words

Acquisition Strategy - Term Paper Example Each strategy forms a multidimensional construct, and any decision one dimension should account for decisions made in other dimensions. The implications of each dimension should be considered in other dimensions. The entry strategy should be considered a package of strategic decisions, and the design of entry strategy should consider location, timing, entry mode, human resources, marketing, logistics and other aspects of business. Acquisitions are large projects that serve to strengthen an investor’s market position. While implementing an acquisitions strategy the following steps are followed: market position to be attained is envisaged; one or more target firms are identified that could help attain the position; ways to acquire control over the sought resources at acceptable costs are determined; and a strategy is implemented over a period of several years to readjust to changes in the environment. The acquisitions strategy has been illustrated in the figure A-1. It includes decisions based on corporate strategy and the local environment. Specific areas of decisions include location; logistics; entry mode; HRM; timing; and marketing. Ingenico, a leading provider of POS terminals, acquired Easycash for a value of â‚ ¬290 million. Easycash (2010) offers customised card-based payment and loyalty solutions for customers, which include some of the leading German retailers. Easycash expanded its services with investment from Warbug Pincus with services to more than 82,000 merchant customers. The market position was strengthened through a combination of organic growth initiatives, and acquisitions including Experian Loyalty Solutions and Siemens card payment services. Easycash’s transaction volumes increased from 670 million to more than 1 billion in 2006, with values exceeding â‚ ¬55 billion. The number of employees increased from 190 to 350. The backing of Ingenico allowed the business to continue its expansion

Tuesday, September 10, 2019

Assess the hierarchical structure of the court system in England and Assignment

Assess the hierarchical structure of the court system in England and Wales. To what extent does the common law doctrine of bindi - Assignment Example England and Wales share common structures in the legal structure and the structure is commonly called the English legal system. Besides the hierarchical structure that defines the court system, the supplication of the various statutes distinguishes the system from other global structures of court systems. The English court system stands unique in the manner of application of the various doctrines of law and observes a characteristic doctrine of precedent. This paper therefore has the main objective of critically assessing the hierarchical structure that is observed within the England as well as Wales court systems. Besides, the paper intends to evaluate the extent to which the doctrine of common law in binding precedent takes effect or is observed within this structure of court system. The report will prioritize the analysis of the main courts in the hierarchy and assess the individual status and functioning concerning the common system with the analysis taking special attention on t he civil courts as against the English criminal courts. Discussion Dating back from the ancient times of Alfred the Great, the English system of law has had great revolutions to stand as it is today. Constant improvements and reformations have been observed which have in one way or another contributed to the making of the English legal system as it is today. ... The English civil system of courts comprises of various courts which include the ‘county courts’, the ‘magistrate courts’, the ‘high courts’ the ‘court of appeal’, ‘House of lords’ as well as the ‘high court† (The English Legal System – Overview, nd, para 1-3). The courts follow a hierarchical order where varying powers and provisions are created and enforced by the different levels of the courts. The lowest ranked court in the civil system is the county court, which has primary jurisdiction on debt collection as well as in civil action. The courts often present the most efficient system to deal with such cases, which are often many and it, is preferred for the benefit of cost effectiveness, which the public exchequer as well as the parties to litigation enjoys. The magistrate’s courts in England and Wales have special jurisdictions on family matters where custody orders in relation to children and or matrimonial grievances are addressed. Moreover, this level of court system is mandated to address the issues of adoption cases and have the potential of excluding a person from a family or household. The high court, through the family division is charged with the responsibility of addressing appeal cases from this court. Being both an original as well as an appellate court, the high court provides an opportunity where individuals would start judicial proceedings direct from here and where appeals are made on particular issues as specified. The high court has different divisions which are distinct in regard to roles assigned. There exists no jurisdiction to limit the working of the court and thus it serves the entire England as well as Wales. Besides addressing the civil cases alone, Queens

Monday, September 9, 2019

Application of Ansoff Matrix to Zara Essay Example | Topics and Well Written Essays - 1500 words

Application of Ansoff Matrix to Zara - Essay Example The present research has identified that Ansoff Matrix is one of the tools which have been used by management for the purpose of strategic planning. Ansoff model was introduced in 1957 by H Igor Ansoff. Ansoff model helps managers to understand the barriers and opportunities in existing and new markets with existing and new products. According to Ansoff model, an organization has four strategies with two based on markets and products or services. According to this matrix, when an organization moves to next quadrant vertically or horizontally, risk increases. The image attached to the appendices section shows the Ansoff model. Ansoff matrix is commonly known as product and market expansion grid and this matrix helps managers to make decisions whether they should expand their business or penetrate in the existing market. Ansoff Matrix shows that management has four strategies and these are; 1. Market penetration 2. Market development 3. Product development 4. Diversification. All these four strategies have some risks associated with them. It is important for the management to identify and analyze risks associated with each strategy and then take the final decision. For many years different companies use this grid for strategic planning. Zara, one of the leading international fashion brands, uses this model to grow their business in different markets as well as within the existing market. For the entire process of business expansion, Ansoff model has been used. Now, this part of the report will discuss and analyze each of the quadrants of Ansoff matrix and apply it to Zara’s expansion. Market Penetration: Market penetration is when a company stays in an existing market with their existing products or services then the risk is very low. A company knows the product is already doing well in a market and market holds few surprises. Market penetration is to go further deep into the market as there are opportunities prevailing in the market but the company has no t capitalized on these opportunities. So to go deep into the market, the company penetrates and increases its market share in the market it is already operating. The company already is aware of the market and its characteristics like barriers to entry and exit or opportunities in the market etc. It is very important for Zara to maintain its market share in existing market with existing products. The company is operating in 59 countries and it is incurring the cost by operating its stores. Therefore by penetrating into the markets where it is already operating, the company can further utilize the markets and increase its market shares in these regions. Thus it can help in improving profitability. Zara has achieved competitive advantage by changing the products quickly. However, industry average to deliver products is nine months whereas Zara’s in-house team is capable to deliver the same in 4 to 6 weeks.